Picking up from the idea that the kiddies who once played videogames are now productive, adult members of society who still play video games, see this Slate article about the rebranding of Chester, the Cheetos mascot. Recent surveys found that over 60% of the people eating Cheetos are adults. This surprised the execs who realized that they needed to have an alternative ad campaign aimed at adults.
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I’m surprised that this never came up any sooner. The consumers of a heck of a lot of stuff that had been aimed specifically with children in mind are actually adults. We’ve all seen the stores about the people who go around collecting matchbox cars, barbie dolls, lego, etc. Even adults eat flings, monster munch, and kinder eggs. Still, it’s really interesting seeing how the execs have said “ooh! A new demographic to sell to!” I think the new ad is funny, and it’s a nice move away from the traditional marketing.
People grow up. They still enjoy the things they did when they were younger, even if its only in the form of nostalgia.
But that’s like everything, even movies – kids are allowed to watch it, but we all really know it’s for us. The only things that are obviously for kids are educational things
I agree with one of the posters in the article…my first thought was ‘OMG it’s Hobbes’. I would so eat something endorsed by Hobbes!!
This ad and this one are equally funny to the laundromat one