This really funky bit of advertising was for Wordsworth books by Saatchi and Saatchi AtPlay, and has a brochure come alive to visually depict what the words on the page are-it’s so cool it’s practically geek. I’ll let you watch the video to better understand what I mean (you’ll need to click through to see it; I can’t seem to link to it from here). The coolest part is that this took place in the V&A Waterfront right here in my hometown!
The advertising is being called “augmented reality”, and I suspect we’ll start seeing a lot of this in months to come. I like the direction that advertising is going: it’s becoming more than just telling consumers what and where and why, and actually involving consumers. What do you think about this?