Yes, I know, I’m not into blogging much, but I did find a really interesting article. I’m doing a course called Competitive Strategy and we’re analysing Nintendo’s early dominance of the Video Game industry. Specifically we’re at how they were able to completely take over the market at the beginning by investing more in the games cartridges than in the actual console. By licensing game development, they were able to demand royalties on every title produced. Also by controlling the quality of the games, they came up Zelda and Super Mario Brothers and even licensed games like Street Fighter. They got their developers to create really great games, which feuled the consoles, which feuled more game development, and so on. Genius!!!
Then when the 16-bit revolution (lol!!) came around, they were very slow in moving over because they belive they could ‘extract’ more from the industry by selling more 8-bit titles. They wanted to re-market the original console to younger market. Instead Sega released their MegaDrive with superior technology (better graphics) and began to release games at record speeds. Unlike Nintendo they offered many more development licenses and a few years later game development on the Sega was outstripping Nintendo. Was was done to the point where Sega claimed that Sonic was more identifyable to kids than either Mario or Mickey mouse. Needless to say it’s been a very intresting case to study.
Anyway, so my reason for posting was an interesting article I found while doing reseach for my assignment by a guy who in 2006 declared that the ‘Nintendo Wii won’t sell’. It’s a really long article, but very funny. Pay particular attention to the paragraphs about why “women won’t play the wii” (classic explainations like: “I can see a girl sitting on her bed playing the DS, but I can’t imagine a girl sitting on her bed playing the Wii”) and why we “don’t need a gaming revolution” (about why graphics are more important; and that the wii has a limited life and appeal).