Ford—the guys who make cars, not the guys who travel into space with towels—are introducing a brilliant new technology that makes me feel a lot better about handing the keys to the car over to a teenage driver. The technology, called MyKey, will debut in 2009 in new coupe models, enables the non-teenage owners of the car to program settings into the key that encourages safe driving and limits potentially harmful teen-driving behavior.
According to the article:
“Ford not only offers industry-leading crash protection and crash
avoidance systems, we also are committed to developing new technologies
such as MyKey that encourage safer driving behavior,” said Susan
Cischke, Ford group vice president of Sustainability, Environment and
Safety Engineering. “MyKey can help promote safer driving, particularly
among teens, by encouraging seat belt use, limiting speed and reducing
So how does the MyKey do all this? The new technology will enforce limitations such as: a seat belt reminder with audio muting on the radio until the belt is buckled, earlier low fuel warnings, driving and parking assistance, a top speed limitation of around 120kph (80mph), traction limiting to reduce tyre spin, and a limit of the audio volume to 44% of full volume.
Brilliant! I’m changing car brands as soon as my kid is old enough to drive!