My American company recently updated their American style guide (being a global company, we use at least 4 of these documents!).
Fascinating reading … until this paragraph:
The practice of adding “ize” to a noun, adjective, or adverb has given us some useful verbs, such as “apologize”, “burglarize”, “criticize”, “hospitalize”, “immunize”, and “memorize”.
We have developed a fascination with this routine, however, and in doing so have gutterized the language. Avoid creating foolish words like some of these dillies: “disasterize”, “featurize”, “fillerize”, “filmize”, “flavorize”, “machinize”, “prettyize”, “productize”, and “seasonize”.
I wonder what the Americans have been putting in their documents to warrant this update to the writing style guide?
Now time for a challenge: how many -ize words can you put together in one sentence? No -ise words accepted.
Extra points for anyone who can sound Bush-like with their use of -ize words 🙂